Socialize Your Event

We can provide a wide range of social media options for your event. Choose one of our pre-set packages or customize your own event selections. Here is an overview of the many options available to you. We include private consultation with you to help determine what will work best for your event.

Custom Minisite aka a Blog

A blog is the most powerful tool you have to get the word out regarding your event. We can help you choose the perfect web address (“URL”) for your event and even set it up to grow year after year while building an archive for you and your association.

• It is quick to set up and the software we use is free.
• It is easy to edit and you can add as many pages as you want.
• It is interactive, allowing others to comment and share specific articles on other social networking sites or by email.
• Search engines love blogs for many technical and user-friendly reasons.
• A blog supports “syndication” – meaning you can embed your blog content on other sites.
• Blogs also have the necessary tools for adding audio and/or video podcasting.
• It’s easy to create custom landing pages for each of your sponsors too, really helping them connect with your attendees like never before.

Twitter

Twitter has been around for three years yet only in the past few months has it become a mainstream business tool. Still with a 60% drop out rate, most people still don’t know how to use it effectively. We do. And we can help you learn to use it to build buzz for your event.

• We’ll set up the account for you, keeping in mind a uniform branding across all of your social web assets.
• We’ll post “tweets” to your account and show you how to do the same.
• We can “live tweet” on site at your event, sharing breaking news with people all around the world.
• We can even create a custom web site that displays just the Twitter accounts of your attendees, speakers, and sponsors. Just like we did for InHawaiiNow.com.

Facebook

Facebook is reaching more and more business users. We can help you figure out of your target customers are there or not, and if so, how best to use Facebook to spread the excitement about your event.

• We can assist your event or association in creating a FB account and FB page.
• We’ll post well-crafted messages and customized content to tell your story.
• We’ll help you understand if advertising in side Facebook makes sense for your event.

Flickr

Flickr is a photo-sharing site and one of the most enduring and original social networks. A picture truly is worth a thousand words, and now with camera phones in nearly every hand, you can create long-lasting, high impact visual “assets” that tell the story of your event and its attendees and sponsors.

• We’ll set up your account and keep your branding in place.
• We’ll create and join relevant groups of like-minded photographers.
• We’ll use royalty-free photos from the community to help dress up your blog.
• We’ll show your attendees how to add their pics to your group.
• We’ll place a Flickr badge on your blog that automatically displays the newest photos as they update in real time.

Tags

Tagging is a way to track and gather all of your event-related content, whether it is a Twitter message, a blog post, a Flickr photo, or a YouTube video.

• We’ll develop custom tags for your event – a short one for use on Twitter and a more descriptive one for elsewhere.
• We’ll provide instructions to your audience and staff on how and where to use tags.
• We’ll show you how Google uses tags to optimize your event website.
• We’ll add tags to all of the content we create for you and with you.

Audio and Video

There are so many ways to engage in conversation about your event and during your event, that go way beyond text!

• We can conduct audio and video interviews with you speakers, sponsors, and attendeees before the event, and create a podcast feed.
• We can set up “cross-posting” of these files to numerous other sharing web sites.
• We can create custom show graphics and background music for your audio and video content, strengthening your brand.
• We can live stream video at your event as well as capture live video for editing and saving later.

Slide Sharing

No matter how much people liek to complain about PowerPoint, many speaker still use it and for good reason.

• We’ll set up a slide sharing site so all of your speakers’s presentations can be viewed online.
• We’ll embed these into blog posts and include links that let’s other share them on their favorite social networks. This helsp promote your speakers, and you can even invite your sponsors to create their own slide shows too.
• We’ll also help you add the audio soundtrack if you want to each slide show.

Social Media 101

Do you want your attendees to be smarter when it comes to social media? You should! They can then become evangelists for your events and as the saying goes, a rising tide floats all boats.

• We can offer a repeating session on how to use social networks as one of the tracks during your conference.
• We can set up a Social Media Help Desk in the lobby, to support your attendees and sponsors sharing their experience on the web.

Event Registration

Yes, there are event a number of online event registration services that take best advantage of the conversational snd sharing nature of the social web.

• We’ll set up event listings for you at the leading event sharing web sites.
• We’ll submit your event to the appropriate groups, giving your event more exposure and enabling more word-of-mouth marketing.
• We’ll show you n event registration service that truly understands community and cretes custom widgets for your blog and more.

Custom Graphics

If some of your attendees have their own blogs, you’ll definitely want to create custom “badges” they can add to their sites. Bloggers love to tell others where they are going, and this is just one more way that others can tell their friends about your event. If you make the tools available, the people will do much of the “work” for you.

• We’ll create badges that conform to the standard IAB ad units for easy posting across numerous web sites.
• We’ll customize them for speakers, sponsors, and attendees.
• We’ll provide the necessary “code” so it is simple for others to spread them around.